AI Insights · Timothy · April 2021
Q1 2021 Performance of Top iOS Film & Television Apps in Brazil
A Sensor Tower analysis reveals the trends and performance of the most popular Film & Television apps on the iOS platform in Brazil for the first quarter of 2021. Discover the download, revenue, and active user statistics for these leading entertainment apps.
In the first quarter of 2021, Brazil's iOS platform saw significant activity in the Film & Television category. Sensor Tower provides insights into how the top applications fared during this period.
Globoplay: Novelas, séries e + experienced a peak in downloads reaching approximately 253K in the last week of January, with weekly active users hitting a high of 1.5M in early February. The app's revenue also saw an impressive spike, reaching over $520K in the first week of February.
Netflix, a global streaming giant, had a steady performance with downloads ranging from around 69K to 113K. The weekly active users saw a decline from 4.9M at the end of December to around 4.5M by the end of March. Revenue trends showed a gradual decrease from approximately $84K in the first week of January to about $57K in the last week of March.
Disney+ saw its downloads decrease from roughly 178K at the end of December to about 50K by the end of March. The app's weekly active users fluctuated, with a noticeable drop to approximately 891K in the second week of March but recovering to around 927K by the end of the quarter. Revenue for Disney+ experienced highs and lows, with a notable peak of approximately $234K in late February.
Amazon Prime Video maintained a consistent download count, with numbers ranging from 42K to 77K. The app's weekly active users showed a slight increase over the quarter, from around 352K at the end of December to 335K by the end of March. Since the revenue data for Amazon Prime Video was not available, the focus remains on the trend of downloads and active users.
Pluto TV: Watch & Stream Live also had a steady quarter with downloads hovering between 13K and 22K. Weekly active users saw a gradual increase, starting from approximately 32K at the end of December and reaching nearly 46K by late March.
For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the app performance metrics and trends within the Film & Television category and beyond.